Virginia Bentley

Graphic Designer

San Francisco Business Times

corporate identity system collateral and sales materials

When American City Business Journals, owner of the San Francisco Business Times, redesigned their papers, it was up to each individual newspaper to rebrand their collateral using their new logo, fonts, and colors. With some feedback from the creative director, I created business cards (both vertical and horizontal) and other business stationary, along with advertisements, sales materials, and event collateral templates.

  1. business cards in both horizontal and vertical format

  2. detail from quarter page social media print ad

  3. detail from full page print ad for San Francisco Business Times iPad app

  4. digital banner ads

  5. detail from half page print ad for Real Estate Inc., a joint email newsletter published with the SFBT’s sister publication, the Silicon Valley Business Journal

  6. full page print ad congratulating the San Francisco Business Times on winning first place in Online General Excellence in the 2015 Better Newspapers Contest by the California Newspaper Publishers Association

  7. detail from Rate Card sales material

  8. detail from Event Marketing Guide sales material

  9. detail from Event Marketing Guide sales material

  10. detail from Rate Card sales material

  11. detail from Editorial Calendar

  12. business cards featuring San Francisco Business Times’ award-winning photography